Recommended Reading: ‘Ageist’

Looking for fresh inspiration on what living our ‘best lives’ at 50, 60, 70 and beyond REALLY looks like in the modern-era? Check out Ageist.

I love magazines. Always have. But a not-so-funny thing happened on the way to middle age; The magazines that I traditionally enjoyed reading suddenly ceased being relevant to my ‘demographic’. Apparently, in the eyes of advertisers and magazine editors, it was time to put me and ‘my kind’ out to pasture. In the youth-obsessed world of Madison Avenue advertising, my ‘shelf life’ had expired. WTF?

A recent Nielsen study revealed that “less than 5 percent of advertising dollars” target adults ages 35 to 64, and cites age 49 as the “cut-off,” when many marketers stop courting customers. When boomers reached middle age, says Lori Bitter, president of The Business of Aging, a consulting firm in Alameda, Calif., advertisers decided “they weren’t relevant.” Warm and fuzzy… ‘eh?

With this harsh reality in mind, you can imagine my surprise and delight when I recently stumbled upon a new online magazine called ‘Ageist’. Founded by David Harry StewartAGEIST has positioned itself as a media company dedicated to championing the vitality, influence, and contributions of the modern 50-plus demographic.

Agesit covers a broad range of topics of interest; Wellness, Culture, Travel, Style, Career and much more. I particularly enjoy the inspiring Profiles of people just like you and me; Middle-Aged Mavericks intent on living our best life possible regardless of whether our youth-obsessed culture has written us off or not!

Randy Sloan

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