“If you do what you always did, you will get what you always got.” — Albert Einstein
No less than one of the greatest minds of our time, Einstein certainly knew a thing or two when it came to approaching a problem from a novel direction, often choosing the path less-travelled, (or in his case, un-travelled) to arrive at a fresh solution. More and more, companies are following that lead and allowing inventive designers to reimagine everyday products, in some cases elevating them to works of art and in the process providing us with not only useful devices but items that will delight our senses at the same time. I call it the Apple Effect. The late Steve Jobs was the master of ‘design driven’ product development. Other companies have taken note. Read the rest of this entry »
