A small sampling of print & web design by Sloan Creative — portfolio
In this highly informative behind-the-scenes look at the the making of the cover artwork for John Mayer’s recent release ‘Born and Raised’, we find reassuring proof that traditional hand skills and a craftsman’s attention to detail and devotion to their art has not been completely lost in this cold, sterile digital age.
Follow along as traditional sign-writer/designer David A. Smith explains his creative process and the thoughts and emotions that went into creating this beautiful piece of art.
A Life Designed
This month Bionic Bearings, a brand I have been designing for since its inception a little over a year ago, debuts a new line of products that I had the pleasure to create the packaging design for and provides a perfect example of “expanding the brand.” Read the rest of this entry »
First released in December of 2011, I recently stumbled upon this fascinating glimpse into the lives of two of the leading lights of American creativity and design. Read the rest of this entry »
No less than one of the greatest minds of our time, Einstein certainly knew a thing or two when it came to approaching a problem from a novel direction, often choosing the path less-travelled, (or in his case, un-travelled) to arrive at a fresh solution. More and more, companies are following that lead and allowing inventive designers to reimagine everyday products, in some cases elevating them to works of art and in the process providing us with not only useful devices but items that will delight our senses at the same time. I call it the Apple Effect. The late Steve Jobs was the master of ‘design driven’ product development. Other companies have taken note. Read the rest of this entry »
Every year around the country, design schools crank out newly-minted young designers, eager to make their mark in the world. Well-versed in the latest software and hip design trends, they have visions of working on the plum, high-profile projects they see in the design magazines and awards annuals. Unfortunately what many schools fail to teach these budding Rembrandts is a class in ‘Reality 101.’ Read the rest of this entry »
Anyone who tries to tell you that looks “don’t matter” is quite frankly… Wrong. Whether it be the initial impression that a person forms upon meeting you for the first time or the reason one car catches your eye on the lot over a hundred other choices, looks matter very much indeed and never is this more true than in the world of ‘product branding.’ Granted, it helps certainly if the service or product you are trying to sell actually has merit, works and provides a valuable benefit or service to the consumer, although this isn’t always the case. It is the packaging and presentation however that ultimately draws you in, establishes a comfort level and can sway the decision-making process as you choose one brand over another. Read the rest of this entry »
Over the course of a graphic designer’s career, one would consider themselves very fortunate to have the opportunity to work on a variety of projects, i.e— identity campaigns, web development, collateral design, etc. But the chance to brand an entire town?… Now there is a creative soul’s dream!
Just such a dream came true for me when I was selected by visionary town developer Casey Roloff to provide complete brand development and marketing services for Seabrook, an emerging coastal community on the Washington coast. Read the rest of this entry »