Bionic Bearings… An Extreme Brand Makeover

Anyone who tries to tell you that looks “don’t matter” is quite frankly… Wrong. Whether it be the initial impression that a person forms upon meeting you for the first time or the reason one car catches your eye on the lot over a hundred other choices, looks matter very much indeed and never is this more true than in the world of ‘product branding.’ Granted, it helps certainly if the service or product you are trying to sell actually has merit, works and provides a valuable benefit or service to the consumer, although this isn’t always the case. It is the packaging and presentation however that ultimately draws you in, establishes a comfort level and can sway the decision-making process as you choose one brand over another. Read the rest of this entry »